Visit Orlando Business Insights Luncheon

Daryl Cronk
Senior Director of Market Research & Insights, Visit Orlando

Hear how Orlando’s travel and tourism industry is recovering from the severe impact of the pandemic, and the outlook for the rest of the year. You will also take a peek into 2022 focusing on key shifts/trends impacting the travel industry.

Daryl Cronk is the Senior Director of Market Research & Insights at Visit Orlando. Daryl overseas all functions of Visit Orlando's research department including primary and secondary research programs, internal performance measurements, and strategic planning. Daryl started with Visit Orlando in 1999 as a Research Analyst, and has been Director since 2008. Prior to moving to Orlando, Daryl was an Economist in the Statistics of Income Division of the U.S. Treasury Department in Washington, DC. He also spent 5 years as an Adjunct Professor of Economics at the Orlando campus of Nova Southeastern University. Daryl has a Bachelor's Degree in Finance from James Madison University in Virginia, and a Masters of Arts in Applied Economics from the University of Central Florida

Luncheon Speaker

Paul Ouimet
Partner, President, MMGY NextFactor

Since 2014, MMGY NextFactor has completed three major studies on the most significant trends affecting both leisure tourism and business events, and a list of key strategies destinations can implement to help ensure their success.  During this session you’ll hear the results of a new 2021 Futures Study which has just been released. The Study includes feedback from over 700 destinations in 50 countries. You will also learn about Visit Orlando’s new 3-year Strategic Plan.

Paul is President of NEXTFactor Enterprises Inc., a privately held company he established in 2015. In 2019, Paul sold a portion of NEXTFactor to MMGY Global, joining their global group of companies as Partner, President of MMGY NextFactor. He also serves as Managing Director of DestinationNEXT in a partnership with Destinations International, a professional trade association based in Washington DC.

He was one of three founding partners of lnterVISTAS Consulting Inc. in 1997. For 20 years, he played a major role in building it into a multinational company with offices in the U.S., Canada, and Europe. He continues as an executive consultant for lnterVISTAS. In March 2020, in partnership with Tourism Economics, MMGY NextFactor launched OrganizationNEXT, a project on Strategic Recovery Planning.

Paul has successfully delivered strategic plans and master plans for many destination organizations, governments, non profit organizations, hotels and airports around the world. He has also completed organization reviews and developed start-up plans and business plans for new ventures. During the past six years, Paul has led the team that developed and delivered DestinationNEXT, an important Destinations International initiative informing the future of destination organizations.